(1)Goal exceeded by 17%
The campaign delivered 327,827 combined impressions against a 280,000 target, with 103,951 people reached and 2,073 link clicks (0.6% CTR).
We surpassed the campaign goal of 280,000 impressions by 17%.
The campaign delivered 327,827 combined impressions against a 280,000 target, with 103,951 people reached and 2,073 link clicks (0.6% CTR).
The video reel drove a 3.4% link-click rate versus 0.1% for the two carousels combined, over 25 times higher, while generating 19,946 video views. Carousels carried the bulk of impressions (214K). The next renewal can lean further into reel-style storytelling for clicks while keeping carousels for broad reach.
The campaign reached Latinos in the DMV with a male-skewing profile: 35-44 and 45-54 together made up 55.5% of impressions. Creative that speaks directly to this core, and to more women, could widen reach in the next flight.
The native newsletter ad ran in 15 Daily editions over three weeks at an average open rate of 40.7%. It built repeated exposure ahead of the game, while social carried the click-through action.
+2,049 clicks from the Latino audience.
| Ad | Reach | Impressions | Engagement | Views | Link clicks | CTR |
|---|---|---|---|---|---|---|
| Reel HHN | 39,968 | 52,091 | 2,727 | 19,946 | 1,780 | 3.4% |
| Carrusel 1 | 44,315 | 193,862 | 227 | 1,124 | 158 | 0.1% |
| Carrusel 2 | 15,790 | 20,653 | 122 | 439 | 111 | 0.5% |
| Total | 100,073 | 266,606 | 3,076 | 21,509 | 2,049 | 0.8% |
+61,221 impressions within a highly segmented audience.
The native ad ran across 15 Daily Newsletter editions between August 24 and September 11, generating 61,221 impressions with an average open rate of 40.7%. Click volume on the ticket link stayed modest, reflecting the native ad's role in building familiarity rather than driving direct conversions.
The campaign reached a male-skewing Latino audience (73.1% of impressions, 69.3% of reach) concentrated in the 35-54 range, which made up 55.5% of impressions.
1 branded video reel (“5 razones por las que el football americano te puede gustar”), filmed on-location at a Terrapins practice, plus 2 branded carousel ads (3–6 slides each), native to Instagram & Facebook.
15 native ad placements rotating across the Daily Newsletter of El Tiempo Latino, Aug 24 – Sep 11.