Distribution ReportAug 14 – Sep 18, 2026
El Tiempo Latino

BHA 988 · Drug Use Awareness

Print and newsletter campaign carrying Maryland's overdose prevention message to the Latino community across the DMV.

Total impressions delivered
222,073
Goal met · 100.03%Campaign goal: 222,000 impressions
Print
180,000
+ Newsletter
42,073
= Total
222,073
Print 81.1%Newsletter 18.9%
Flight
Aug 14 to Sep 18
Channels
Print + Newsletter
Total Reach
93,878
Link Clicks
20
01

Results by Channel

Print · Estimated
180,000
Impressions · 2 half-page ads

Half-page insertions in the El Tiempo Latino weekly edition on August 14 and September 4, 90,000 impressions each, based on circulation.

Newsletter · El Tiempo Daily DMV
42,073
Impressions · 10 editions
28,456
Unique opens
20
Clicks on ad

Display ad in two five-day runs: August 24 to 28 and September 14 to 18.

02

Newsletter Editions

Edition
Unique opens
Total opens
Clicks
Aug 24, 2026 →
2,905
4,156
7
Aug 25, 2026 →
2,983
4,256
2
Aug 26, 2026 →
2,949
4,203
0
Aug 27, 2026 →
2,811
4,032
1
Aug 28, 2026 →
2,823
3,941
2
Sep 14, 2026 →
2,734
4,816
3
Sep 15, 2026 →
2,759
4,925
2
Sep 16, 2026 →
2,805
3,928
2
Sep 17, 2026 →
2,801
3,838
0
Sep 18, 2026 →
2,886
3,978
1
Total
28,456
42,073
20