CONFIDENTIAL
2026
2026
DELIVERING MORE THAN JUST A DEAL
Cerca de
lo que importa.
An Espacio production
VISIT METRO
Qualified traffic
Clicks to Metro's portal, tracked via Impact.com. A traffic pilot, not CPA.
PRIMARY KPI
Test & learn
Launch, read the data every two weeks, and scale the messages that work.
HOW WE OPTIMIZE
THE APPROACH
This is a three-month pilot, and it is built to learn. Metro by T-Mobile reaches U.S. Latino audiences across El Tiempo Latino, El Planeta and Tiempo News, and every piece is designed to move value-seeking, Spanish-language audiences closer to a decision. We start wide: the first month tests the broadest possible range of messages across three content pillars, so we collect real audience reactions as early as possible and sharpen the strategy from there.
OBJECTIVE
Find the messages that convert, and lower the cost of reaching the audiences that respond, until Metro is the clear choice for a plan that delivers exactly what it promises.
STRATEGIC PILLARS
Pillar 1 · Connected to the moment
Are you in
the moment?
the moment?
01
1 carousel · 9 display
2 reels · 4 newsletters
2 reels · 4 newsletters
Pillar 2 · The phone as an act of love
Can a plan
be loved?
be loved?
02
1 carousel · 5 display
1 reel · 4 newsletters
1 reel · 4 newsletters
Pillar 3 · No surprises, no barriers
Any
surprises?
surprises?
03
2 carousels · 6 display
1 reel · 4 newsletters
1 reel · 4 newsletters
THE TWO-WEEK LOOP
1
Launch content
All pieces go live across all three pillars at once.
2
Wait two weeks
Let each message gather real audience reactions.
3
Pull the data
See the top messages and the most engaged audiences.
4
Optimize
Adjust the message strategy toward what performs.
5
Feed it back
New content re-enters the campaign and keeps generating data.
DELIVERY STATUS
Eighteen of the forty pilot pieces are static, produced, and ready for client approval. The rest roll out over the three months.
18
Static pieces ready
Produced, ready for client approval
40
Total in the pilot
Across the full three-month run
HOW THE THREE MONTHS RUN
Month 1NOW
Static. Two test cycles.
We maximize message variation and start collecting audience-reaction data across every pillar.
NowWave 1 · all static content, launching together.
Mid-AugWave 2 · new static, testing additional pillars.
Month 2
Video, built on the data.
Higher-production originals, shaped by everything Waves 1 and 2 taught us about what to say.
Aug/SepFirst video launches, built on Wave 1 and Wave 2.
Month 3
Optimized.
A sharpened message strategy, running as close as we can get to the best cost of acquisition.
Why static first
The data decides what the video says.
The project includes video, and it is coming. We lead with static by design: it lets us test the widest range of messages fast and see which resonate, with which audiences, before we invest in higher-end production. The videos launch once the data tells us exactly what to say, and where to spend.
DELIVERABLES
Wave 1 and Wave 2 are produced and loaded in the client Drive. Open any category to see its pieces. Each base piece ships in ETL, El Planeta and Tiempo News variants.
WAVE 1 Static · live · 18 pieces
WAVE 2 Static · live · 12 pieces
Everything Went Up This Year · redesignP3
The Easiest Thing For Your Family · familiarP2
Price lock · redesignP3
No activation fee · redesignP3
Taxes included · redesignP3
Free phone as a giftP2
Add a lineP2
Stay closeP2
A plan with a clear priceP3
A price that doesn't changeP3
Add the ones you want closeP2
A gift to keep sharingP2
COMING NEXT On the two-week loop
WAVE 3+
LIVE · PUBLISHED
Live posts by outlet, across Facebook, Instagram and newsletters. Open any outlet to see its links.
TRACKING ASSETS
3916479
Brand / home
metrobyt-mobile.com
3881634
iPhone 16e on us
metrobyt-mobile.com/cell-phone/apple-iphone-16e
3773673
$25 BYOD, one line
metrobyt-mobile.com/deals/one-line-for-25-phone-plan
Samsung A37 free-phone tracking link. Being finalized ahead of launch and added here once it goes live.